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KRUG FESTIVAL

Following the breakthrough of Krug Island in 2016, Krug brought a unique festival concept to the grand English wilderness for 2017.

On Saturday 29th of July, Krug Festival – Into The Wild guests were drawn to the countryside and to the setting of The Grange, an 18th century heritage site in the county of Hampshire.

Argentinian culinary master, Francis Mallmann cooked his signature fired-up food alongside a unique musical line up curated by specialist music platform Mahogany. The evening was unified by the tasting notes of Krug champagne.

FRANCIS MALLMANN

Krug were thrilled to work with legendary Argentine chef, author, and restaurateur Francis Mallmann who treated guests to a visual and culinary experience crafted and cooked by himself. From the remote region of Patagonia, Mallmann is best known for his dramatic openfire-style cooking. Using sand pits, trenches and home-made dome-shaped frames, Mallmann and his team smoked, roasted and charred the menu - pairing each dish with a champagne from the Krug portfolio; Grande Cuvée, Rosé and Vintage 2002.

MAHOGANY

Continuing to advocate emerging artists and cement their intrinsic link to music, Krug partnered with specialist music and online platform, Mahogany, for Krug Festival – Into the Wild. Performers were carefully selected to match the mood created by the theatrical settings during the evening, guiding guests through the smoke from space to space, dish to dish. Mahogany is a new generation music label, creating a buzz amongst music fans by delivering great, new music alongside creative video content to its subscribers and followers.

Mahogany curated line up

Ady Suleiman

A deft songwriter and a singer with soulful brilliance who hails from the outskirts of Nottingham, Ady Suleiman has been earmarked as an artist to watch by the likes of Fader, Beat, Hunger TV, RWD and Line of Best Fit (to name a few). With a rich era-spanning appreciation of music, and an innate need to turn life experiences into narrative, Ady has developed a timelessly classic yet fresh sound and lyrical distinctiveness which has garnered him a broad range of influential fans from both sides of the Atlantic.

JONES

JONES comes from London's Aldgate, near the dusty edges of the city. She is a young woman with a quiet, noble presence, but an undeniable strength that pours out of her melancholic but optimistic songs.

Her style is starkly modern, electronic soul music with a pop direction. Her songs are all crafted to hit the heart, "to talk about love and life in an original way, as if no one else has ever spoken about it before". Her love of Stevie Wonder's longevity and creativity has inspired her since childhood and the work of Pharrell Williams taught her how bold and otherworldly one can be with production and melodies when writing new pop.

JONES has worked with some incredible studio talents for her release 'New Skin': Lana Del Rey collaborator Justin Parker, Savages producer and xx mixer Rodaidh McDonald, Sam Smith co- writer Tourist, and the enigmatic A.K. Paul.

Jacob Banks

Jacob Banks is a Birmingham, England-via-Nigeria singer/songwriter known for constructing songs that blur genres, packed with the emotional punch of poignant lyrics and a dynamic, spellbinding vocal delivery. With his debut album, Village, on the horizon, Banks is quickly cementing himself as one of 2017's most promising break-out acts.

The Boy Who Cried Freedom, his most recent EP, recently received unanimous praise and acclaim upon release, grabbing attention from the likes of The FADER, Complex, Nylon, TIME Magazine, Paper, Interview Magazine, Highsnobiety, Clash, Teen Vogue, i-D and more. The EP's two powerful singles "Chainsmoking" and "Unholy War" both reached #1 on Hype Machine's over all chart. A revered live performer who has previously opened for the likes of Sam Smith and Alicia Keys, Jacob Banks was named by The New York Times as one of 2017's SXSW break-out acts. He recently announced his first-ever world tour, the Into The Wild Tour, which is set to kick off this October in North America. He is currently in the midst of festival season, which recently saw him give rousing performances at festivals like Firefly and Electric Forrest.



"Krug has always lived up to its reputation as the first and still unique Champagne House to create only Prestige Champagne every year since its foundation. The House was founded in Reims in 1843 by Joseph Krug, a visionary non-conformist with an uncompromising philosophy. Having understood that the true essence of Champagne is pleasure itself, his dream was to offer the very best Champagne every single year, regardless of annual climate variations. Paying close attention to the vineyard's character, respecting the individuality of each plot and its wine, as well as building an extensive library of reserve wines from many different years allowed Joseph Krug to fulfill his dream.

With a very original approach to Champagne making, he decided to go beyond the notion of vintage to create the fullest expression of Champagne every year. Thus, he founded a House in which all Champagnes are of the same level of distinction, each illustrating a particular expression of nature. For Krug, the joy of savouring a masterfully crafted Champagne while listening to a piece of music allows one to travel down direct pathways to the emotions.

The House also brings its connection with music to life through the unique Krug Music Pairings. Each year, Krug invites selected musicians to taste its different Champagnes and curate a special playlist inspired by what they taste. These musical pairings are accessible via the Krug iD, a six-digit code printed on the back label of every bottle and unlocked via the Krug App or on Krug.com."